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<p class=MsoNormal style='margin-left:.5in'><font size=3 color=purple
face=Tahoma><span style='font-size:12.0pt;font-family:Tahoma;color:purple'>Folks:
my apologies both for cross posting and for sending out wrong versions of flyer
in last e mail. Please delete last e mail and use the attached FINAL version of
the flyer which includes contact information for Aveda and Plant Societies. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=purple
face=Tahoma><span style='font-size:12.0pt;font-family:Tahoma;color:purple'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=purple
face=Tahoma><span style='font-size:12.0pt;font-family:Tahoma;color:purple'>Thank
you and sorry,<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=purple
face=Tahoma><span style='font-size:12.0pt;font-family:Tahoma;color:purple'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=purple
face=Tahoma><span style='font-size:12.0pt;font-family:Tahoma;color:purple'>Emily<o:p></o:p></span></font></p>
<p class=MsoAutoSig align=center style='margin-left:.5in;text-align:center'><b><font
size=4 face=Tahoma><span style='font-size:14.0pt;font-family:Tahoma;font-weight:
bold'>**</span></font></b><i><font size=4 face=Tahoma><span style='font-size:
14.0pt;font-family:Tahoma;font-style:italic'>NATIVE PLANT CONSERVATION CAMPAIGN
</span></font></i><b><font size=4 face=Tahoma><span style='font-size:14.0pt;
font-family:Tahoma;font-weight:bold'>**<o:p></o:p></span></font></b></p>
<p class=MsoAutoSig align=center style='margin-left:.5in;text-align:center'><b><font
size=4 face=Tahoma><span style='font-size:14.0pt;font-family:Tahoma;font-weight:
bold'>ACTION ALERT</span></font></b><o:p></o:p></p>
<p class=MsoAutoSig align=center style='margin-left:.5in;text-align:center'><font
size=3 color=black face=Wingdings><span style='font-size:12.0pt;font-family:
Wingdings;color:black'>ÏËÒËÏËÒËÏËÒËÏËÒËÏËÏËÒËÏËÒËÏËÒËÏËÒ</span></font><o:p></o:p></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Tahoma><span
style='font-size:12.0pt;font-family:Tahoma'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Tahoma><span
style='font-size:12.0pt;font-family:Tahoma'>Attached is a flyer for
distribution in March and April to publicize Aveda’s Earth Month. Please
share with your members, with the public, the press, and distribute at events. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Tahoma><span
style='font-size:12.0pt;font-family:Tahoma'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><b><font size=3 face=Tahoma><span
style='font-size:12.0pt;font-family:Tahoma;font-weight:bold'>BACKGROUND<o:p></o:p></span></font></b></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'>Each April, Aveda celebrates our
planet with a month-long tribute called Earth Month. Visit a participating
Aveda salon, spa or <st1:place w:st="on"><st1:PlaceName w:st="on">Experience</st1:PlaceName>
<st1:PlaceType w:st="on">Center</st1:PlaceType></st1:place> and help
protect our planet’s web of life through <strong><b><font
face=Arial><span style='font-family:Arial'>Appointments for the Earth</span></font></b></strong> <strong><b><font
face=Arial><span style='font-family:Arial'>salon services and
experiences. </span></font></b></strong> <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'>Last year, the Aveda network helped
raise $1.1 million for Earth Month partners (primarily plant science and
conservation groups) and sent 235,000 signatures (double the goal!) to The
White House and United Nations—helping to save threatened and endangered
plants. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><b><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial;font-weight:bold'>Earth Month 2006 </span></font></b><font
face=Arial><span style='font-family:Arial'>raises the bar. <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><b><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial;font-weight:bold'>In 2006 Aveda hopes
to:<o:p></o:p></span></font></b></p>
<p class=MsoNormal style='margin-left:.75in;text-indent:-.25in'><font size=1
face=Symbol><span style='font-size:9.0pt;font-family:Symbol'>·</span></font><font
size=1><span style='font-size:7.0pt'>
</span></font><b><font face=Arial><span style='font-family:Arial;font-weight:
bold'>Raise $1.5M</span></font></b><font face=Arial><span style='font-family:
Arial'> for conservation partners working regionally to protect endangered
species.<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'>• <b><span
style='font-weight:bold'>Collect 275,000</span></b> signatures on petitions to
protect the Endangered Species Act <o:p></o:p></span></font></p>
<div style='border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 1.0pt 0in'>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
</div>
<p class=MsoNormal style='margin-left:.5in'><b><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial;font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal style='margin-left:.5in'><b><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial;font-weight:bold'>Information on
Aveda Earth Month Products: <o:p></o:p></span></font></b></p>
<b><font size=3 face=Arial><span style='font-size:12.0pt;font-family:Arial;
font-weight:bold'><br clear=all style='page-break-before:always'>
</span></font></b>
<p class=MsoNormal style='margin-left:.5in'><b><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial;font-weight:bold'>Earth Month Light
the Way™ Candle <o:p></o:p></span></font></b></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 face=Symbol><span style='font-size:10.0pt;font-family:Symbol'><span
style='mso-list:Ignore'>·<font size=1 face="Times New Roman"><span
style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font face=Arial><span
style='font-family:Arial'>100% of the proceeds from the The Light the Way
Candle will be donated to Earth Month Conservation partners</span></font> <font
face=Arial><span style='font-family:Arial'><o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 face=Symbol><span style='font-size:10.0pt;font-family:Symbol'><span
style='mso-list:Ignore'>·<font size=1 face="Times New Roman"><span
style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font face=Arial><span
style='font-family:Arial'>The Light the Way candle spotlights one of
Aveda’s favorite sourcing stories, Rose Geranium, while raising money for
our planet. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 face=Symbol><span style='font-size:10.0pt;font-family:Symbol'><span
style='mso-list:Ignore'>·<font size=1 face="Times New Roman"><span
style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font face=Arial><span
style='font-family:Arial'>The candle aroma contains 100% certified organic
essential oils. <o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:1.0in;text-indent:-.25in;mso-list:l1 level1 lfo3'><![if !supportLists]><font
size=2 face=Symbol><span style='font-size:10.0pt;font-family:Symbol'><span
style='mso-list:Ignore'>·<font size=1 face="Times New Roman"><span
style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><font face=Arial><span
style='font-family:Arial'>The Earth Month Candle shows clients how Aveda
practices Earth Day every day by using organic soy oil, organic beeswax and
organic palm stearin in the base, a 95% PCR glass container, and an
environmentally safe paper core wick.<o:p></o:p></span></font></p>
<p class=MsoTitle style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:
0in;margin-left:.5in;margin-bottom:.0001pt'><font size=2 face="Times New Roman"><span
style='font-size:10.0pt'><o:p> </o:p></span></font></p>
<p class=MsoTitle style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:
0in;margin-left:.5in;margin-bottom:.0001pt'><strong><b><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'>Soil to Bottle<o:p></o:p></span></font></b></strong></p>
<p class=MsoTitle style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:
0in;margin-left:.5in;margin-bottom:.0001pt'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'>Our new Soil to Bottle™ system
allows us to follow and document the lifeline of our essential oils –
beginning with farms and harvesters who work with Aveda to grow certified
organic ingredients. By using rose geranium in the aroma, Aveda is
helping South African farmers reclaim their land and livelihood.
Economically and culturally, the collaboration has fostered hope, creating a
sustainable business partnership that benefits the local community and the
Aveda customer. </span></font><o:p></o:p></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 color=purple
face="Times New Roman"><span style='font-size:12.0pt;color:purple'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<div>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>_____________________<o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>Emily B. Roberson, Ph.D.<o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>Director<o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>Native Plant Conservation Campaign<o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>PMB 151 (not p.o.b) <o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><st1:Street w:st="on"><st1:address
w:st="on"><font size=3 face=Arial><span style='font-size:12.0pt'>1459 18th St</span></font></st1:address></st1:Street>.
<o:p></o:p></p>
<p class=MsoPlainText style='margin-left:.5in'><st1:place w:st="on"><st1:City
w:st="on"><font size=3 face=Arial><span style='font-size:12.0pt'>San Francisco</span></font></st1:City>,
<st1:State w:st="on">CA</st1:State> <st1:PostalCode w:st="on">94107</st1:PostalCode></st1:place><o:p></o:p></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>Phone: 415 970 0394 <o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>Email: eroberson@biologicaldiversity.org<o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>Web: www.plantsocieties.org <o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'>The NPCC is a project of the Center for Biological
Diversity and the California Native Plant Society.<o:p></o:p></span></font></p>
<p class=MsoPlainText style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoAutoSig style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'>The mission of the NPCC is to
promote appreciation and conservation of native plant species and communities
through collaboration, education, law, policy, land use and management.<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face=Arial><span
style='font-size:12.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
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