[PCA] Building wildflower tourism in Florida

[Lisa Roberts]

Will pretty flowers draw tourists to Brevard?

Amid the seas of purple and pink and yellow wildflowers in local parks and
along the roadside, ecotourism advocates are envisioning green -- the money
that visitors would bring to the area to see the natural blooms.

A niche called "wildflower tourism" is starting to grow in Florida, and
tourism officials say it may be the next big thing -- possibly along the
lines of viewing the changing leaf colors during fall in New England. Local
experts say May is when wildflowers are at their peak viewing in this
region. And this May has been better than in most years, thanks to a
colder-than-normal and wetter-than-normal winter that has led to the intense
blooms. 

Read the story:
http://www.floridatoday.com/article/20100520/NEWS01/5200314/1006/news01/New+
plan+for+tourism+blooms+in+Brevard 

Lisa Roberts

Executive Director

Florida Wildflower Foundation

 <http://floridawildflowerfoundation.org/buy_it_here.html> tag

 

 
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<http://www.floridawildflowerfoundation.blogspot.com/>
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Click on the icons above to explore 

our Web site, FB page, blog or Twitter page

 

Florida Wildflower Foundation

PO Box 941066

Maitland, FL 32794-1066

407-353-6164

 <http://www.floridawildflowerfoundation.org/>
www.floridawildflowerfoundation.org

 

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