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<DIV><FONT face="Comic Sans MS">clarifications-</FONT></DIV>
<DIV><FONT face="Comic Sans MS">I was not suggesting the organic certification process as the transparency solution for herbal products i.e. all herbal product should be "organic". I was suggesting that organic certification-the document, the process- be used as a model for developing an herbal certification and/or the beginnings of full disclosure labeling of herbal products.</FONT></DIV>
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<DIV><FONT face="Comic Sans MS">Agreed that transparency isn't the only issue, but I feel it is paramount. I believe in the power of the consumer. I believe in the intellect and decision making if the consumer. If we have full disclosure on the label for the contents of the product, then the consumer is faced with a decision i.e. Certified Organic Ginseng vs. Wild Crafted Ginseng vs. Standardized Ginseng---the consumer now has three choices and must become educated in order to make the purchase. Somewhere in that process the consumer might discover CITIES and a host of other information. Of course there are those who simply make a purchase based upon price. But others, many others, want to know the difference and will investigate. Education begins with the label. Labels are on every bottle. The label is a powerful tool for raising consciousness.</FONT></DIV></DIV>
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<DIV><FONT lang=0 face="Comic Sans MS" size=2 FAMILY="SCRIPT" PTSIZE="10">Diane Don Carlos<BR>Herbalist, Organic Inspector<BR>Sweet Farm<BR>33735 Beech Grove Road<BR>Rutland, OH 45775<BR>740-742-1714</FONT></DIV></BODY></HTML>