[MPWG] Film release: Numen: The Healing Power of Plants

Thu Jul 11 12:36:21 CDT 2013

Dear all,

Patricia, many thanks for drawing attention to the FairWild Standard and
the history of ISSC-MAP in the message around the launch of Numen: the
Healing Power of Plants movie (congratulations for it!).

I wanted to briefly clarify that FairWild Standard (
www.fairwild.org/standard), while used for third-party certification, is
also recognized and used as the best practice in sustainable wild
harvesting and fair trade to develop resource management policies, update
legislation, support community management of wild collection, and develop
companies internal supply chain policies/codes of conduct. It is also
included as the best practice tool to support the delivery of selected
Targets of the Global Strategy for Plant Conservation (GSPC) of Convention
for Biological Diversity (CBD), and was used to support the formulation of
the Non-Detriment Findings under CITES.

The support to the development of FairWild Standard, and its uptake through
companies sourcing, community and government resource management, is in the
core of TRAFFIC’s Medicinal and Aromatic Plants programme (see more here
http://www.traffic.org/medicinal-plants), delivered through a number of
regional offices in both source  and consumer countries globally. Here’s
the link to some of the latest news on FairWild development:
http://www.traffic.org/home/category/plants-medicinal-and-aromatic. In the
US, it is now possible to find teas with the FairWild mark in the local
drugstores, courtesy of Traditional Medicinals (
http://www.traditionalmedicinals.com/sustainable-sourcing#fair_wild), and
we hope others will follow!

Do let me know if you have any questions about FairWild Standard and
TRAFFIC’s work ensuring wild plants are harvested and traded sustainably.
And congratulations once again on movie launch!

Best regards,
Nastya
-- 
Anastasiya Timoshyna
Medicinal Plants Programme Leader
TRAFFIC International

located WWF Hungary
Almos vezer utja 69/a
Tel: +36 1 214 55 54 (ext.132)
Fax: +36 1 212 93 53
Mob: +36 70 207 0233
*Please note my new email*: anastasiya.timoshyna at traffic.org

On 11 July 2013 14:52, De Angelis, Patricia <patricia_deangelis at fws.gov>wrote:

> A listserve member posed this very important question to me in a follow-up
> to my post yesterday about the new film, Numen: The Healing Power of
> Plants.
>
> THE QUESTION:  How is plant conservation addressed in the film?
>
> THE ANSWER, FROM THE CO-PRODUCER OF THE FILM, Ann Armbrecht:
>
> "There is a longer version of the film that focuses on the business of
> herbs, key questions to ask in purchasing herbal products, and the
> importance of being aware of where they come from, how they are grown and
> harvested and that leads into a discussion of United Plant Savers. We have
> removed that section in this version mostly because the film was just too
> long. But also because we no longer felt we could do justice to the
> business of herbal products, which is a huge, complex and extremely mixed
> industry in a 10 min section of a longer film. We chose to focus more on
> the relationship with plants, emphasis on growing your own medicine, etc
> and not the herbal industry/products per se. I know that doesn't really
> address the question, except that that would be an entirely different film.
> We are going to add this section from the original film w/business of herbs
> and the section on UpS as stand alone sections on our website as soon as we
> can get around to it."
>
> I WOULD ADD:
>
> The Numen website points you toward additional information on
> sustainability. On the page titled, the "Business of Herbalism," see the
> section on Social and Ecological Sustainability with a link to the
> International Standard for Sustainable Wild Collection of Medicinal and
> Aromatic Plants (http://www.numenfilm.com/issues-business-of-herbalism.php
> ).
>
> The ISSC Map was developed by a cadre of excellent medicinal plant experts
> from across the world, including the IUCN-Medicinal Plant Specialist Group,
> the German Federal Agency for Nature Conservation, the World Wildlife Fund
> Germany and TRAFFIC, and Traditional Medicinals (
> http://www.floraweb.de/map-pro/decisionboard.html).
>
> The ISSC-MAP was adopted by the FairWild Foundation, created in 2008,
> which certifies that products with the FairWild label are legally and
> sustainably sourced and fairly traded (http://www.fairwild.org/).
>
> I hope this helps. Thank you for the question.
>
>
> Patricia S. De Angelis, Ph.D.
> Botanist, Division of Scientific Authority-US Fish & Wildlife
> Service-International Affairs
> Chair, Medicinal Plant Working Group-Plant Conservation Alliance
> 4401 N. Fairfax Dr., Suite 110
> Arlington, VA  22203
> 703-358-1708 x1753
> FAX: 703-358-2276
>
> Promoting sustainable use and conservation of our native medicinal plants.
> <www.nps.gov/plants/medicinal>
>
> Follow International Affairs
> > on Twitter  http://twitter.com/USFWSInternatl
> > on Facebook   http://www.facebook.com/USFWS_InternationalAffairs
>
>
> On Wed, Jul 10, 2013 at 1:54 PM, De Angelis, Patricia <
> patricia_deangelis at fws.gov> wrote:
>
>> Please see the message below about a gorgeous film that is being released
>> called, Numen: The Healing Power of Plants.  It is a welcome arrival for
>> those of us who believe in the power of plants, highlighting several major
>> concepts that demonstrate the relevance of medicinal plants to our everyday
>> lives and to our future.  It features an array of our best known and most
>> beloved medicinal plant experts. The producers have indicated that all
>> sales are currently slated to support the further dissemination of the film
>> so that they may bring the information to wider audiences.
>>
>>
>> Patricia S. De Angelis, Ph.D.
>> Botanist, Division of Scientific Authority-US Fish & Wildlife
>> Service-International Affairs
>> Chair, Medicinal Plant Working Group-Plant Conservation Alliance
>> 4401 N. Fairfax Dr., Suite 110
>> Arlington, VA  22203
>> 703-358-1708 x1753
>> FAX: 703-358-2276
>>
>>
>
>
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> Disclaimer
> Any advice given on this list regarding diagnosis or treatments etc.
> reflects ONLY the opinion of the individual who posts the message. The
> information contained in posts is not intended nor implied to be a
> substitute for professional medical advice relative to your specific
> medical condition or question. All medical and other healthcare information
> that is discussed on this list should be carefully reviewed by the
> individual reader and their qualified healthcare professional. Posts do not
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> Alliance.
>
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