[MPWG] Fw: PRESS RELEASE - Herb Day Support Continues to Grow

[Patricia_DeAngelis at fws.gov]

Press Release 
For Immediate Release
 
HerbDay Support Continues to Grow
 
(Friday, June 16, 2006) — Support for HerbDay from the herbal community is 
increasing with new sponsors, partners and participants joining their 
efforts to those of the HerbDay Coalition. And exciting events to 
celebrate herbs and herbalism are being planned at sites all across 
America, as reported by people and companies who register at the event’s 
website: www.herbday.org.
Nature’s Resource herbal supplements, sold in food and drug stores 
nationwide, has become a Sponsor of HerbDay and will promote activities in 
key cities across the country and assist at the national events planned in 
Washington.  Several retailers, large and small, will participate as 
HerbDay hosts, either on HerbDay itself (October 14) or on the days just 
before and after. Vitamin World will promote and publicize the day at its 
480 stores and through its publications. Great Earth Vitamins, based in 
Ontario, CA, will celebrate herbs at its 150-plus stores and Nature’s 
Sunshine, based in Provo, UT, will also host HerbDay activities. Students 
of the Tai Sophia Institute in Columbia, MD, will to set up discovery 
stations on their campus, with lectures on various herb-related topics.
Three new HerbDay Partners have been named to recognize the outstanding 
contributions of nonprofit, educational, conservation and environmental 
organizations that commit to developing HerbDay events. The International 
Herb Association will promote the event to its members and the general 
public. The National Nutritional Foods Association (NNFA) has created a 
HerbDay committee to assist in informing retailers of the event including 
donating a booth at its national tradeshow in Las Vegas during July. And 
the U.S. Botanic Garden will host two days of HerbDay events at its 
facility on the Washington Mall, October 13–14. 
 
And another important trade media sponsor has joined others in promoting 
the event to their readers. Ads and articles will be running in Natural 
Foods Merchandiser, a publication delivered to natural product retailers 
by New Hope Natural Media.
 
The entire herbal community is invited to participate actively in HerbDay 
2006, either by hosting an event or providing sponsorship in the form of 
financial support. Now is the time to start developing ideas for local 
HerbDay activities to ensure that every community celebrates the wonders 
of herbs. Visit www.herbday.org to review the initial menu of ideas that 
the HerbDay Coalition has developed, and to register to tell others what 
you are planning to do to join the herbal celebration. The website will be 
the primary location to organize and disseminate information about HerbDay 
activities and resources.
 
HerbDay is a coordinated series of public educational events celebrating 
the importance of herbs and herbalism through harmonized, independently 
planned activities that will occur on October 14, 2006, and/or during the 
days leading up to and following that date. Activities will occur at 
retail stores, botanical gardens, and parks throughout North America. 
HerbDay activities will be designed by each hosting venue, which will have 
broad latitude in selecting its own events, such as lectures and workshops 
by well-known herbalists; herb walks; in-store cooking demonstrations 
featuring herbs and spices; seasonal herbal handcrafts; in-store herbal 
beauty product demonstrations; presentations by herb company 
representatives; activities with herbal themes for children; etc.
 
Five national nonprofit organizations— American Botanical Council (ABC); 
American Herbalists Guild (AHG); American Herbal Pharmacopoeia (AHP); 
American Herbal Products Association (AHPA); and United Plant Savers (UpS) 
— are working together as the HerbDay Coalition to launch this event. 
 
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