[MPWG] PRESS RELEASE - HerbDay 2006 Announced

[Patricia_DeAngelis at fws.gov]

AMERICAN BOTANICAL COUNCIL
P.O. Box 144345, Austin, TX 78714-4345
Phone: 512-926-4900 x121; Fax: 512-926-2345
Contact: Nancy Moon
Email: nancy at herbalgram.org
Web site: http://www.herbalgram.org/

 
 
 
FOR IMMEDIATE RELEASE
News Release
October 14th is HerbDay 2006! Events Planned to “Celebrate Herbs and 
Herbalism”
 
 
(Austin, TX, February 7, 2006). The American Botanical Council, working 
with four national nonprofit organizations as the HerbDay Coalition,[i] 
are proud to announce that the first annual HerbDay will be held on 
Saturday, October 14, 2006 – and you are invited!
 
HerbDay is a coordinated series of public educational events celebrating 
the importance of herbs and herbalism through harmonized, independently 
planned activities taking place throughout the week leading up to and 
including October 14, 2006. These activities will occur at retail stores, 
botanical gardens and parks throughout North America. HerbDay activities 
will be designed by each hosting venue which will have broad latitude in 
selecting its own events, such as lectures and workshops by well-known 
herbalists; herb walks; in-store cooking demonstrations featuring herbs 
and spices; seasonal herbal handcrafts; in-store herbal beauty product 
demonstrations; presentations by herb company representatives; activities 
with herbal themes for children; etc.
 
Many segments of the herbal community will be hosting events, providing 
sponsorship and contributing financial support. All ABC members are 
invited to participate actively in HerbDay 2006. It is not too early to 
start developing ideas for local HerbDay activities so no town or city is 
left out of the celebration inadvertently. The public is invited to 
participate in all activities and to encourage local retailers, botanical 
gardens, and other locations to plan and host events.
 
In addition to local and regional events, the HerbDay Coalition may 
produce one or more “keynote” events specifically designed to draw media 
attention. A series of national events are tentatively scheduled at the U. 
S. Botanic Garden in Washington.
 
“We are extremely pleased to be part of this group of national 
organizations working together cooperatively to create such an important 
event,” said Michael McGuffin, President, American Herbal Products 
Association. “We have designed a very innovative and dynamic opportunity 
to bring the public a positive message about herbs in their own 
communities,” added Wayne Silverman, PhD, Chief Administrative Officer of 
the American Botanical Council. McGuffin and Silverman represent their 
organizations in the HerbDay Coalition.
 
ABC members who want to participate in HerbDay are invited to visit 
www.herbday.org to review the initial menu of ideas developed by the 
HerbDay Coalition. This website will be the primary location for 
organizing and disseminating information about HerbDay activities and 
resources. A registration feature will be added in the near future to 
provide continuous event and participation updates along with the 
opportunity for you to share what you are planning for the herbal 
celebration!
 


[i] American Botanical Council (ABC); American Herbalist Guild (AHG); 
American Herbal Pharmacopoeia (AHP); American Herbal Products Association 
(AHPA); and United Plant Savers (UpS).
 
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